The Trends Industry

First off, sorry that it's been a while since I've blogged - we had our studio module deadline yesterday so I was super busy last week getting everything finished for that.

Last week we looked at the trends industry and how it works. I wanted to have a quick look at the colour trends on WGSN for S/S14 (WGSN are a fashion trend forecasting company who analyse and report on global trends) - I find the whole idea of colour trend forecasting really interesting. I love how a particular mixture of colours can create a certain mood or feeling, and seeing what it has been inspired by.

(01) is labelled as 'Earth Metallics'. The key colours are sand, adobe and terracotta, interspersed with metallics of rose gold, old gold and copper.

(02) is labelled 'Lilac Blues'. The key colours here are horizon, denim, cobalt, amethyst, violet and plum.

These are 2 of many different forecasted trends, which goes to show how constantly changing trends and fashion really is.

I also find it really interesting how these trends are predicted. In our lecture last week we learnt a bit about the trend forecasters themselves, who travel across the world and see what's popular in other cultures, and pick out key features that they can then take back and present. It doesn't sound like a bad job at all - getting to travel the world and being paid to visit theatres, restaurants, museums and generally just exploring other cultures...

(01)

(02)

References:
(01) & (02) - http://www.wgsn.com/content/report/Creative_Direction/COLOUR/ss_14_update.html